PMQ Coffee Agenda 2026
Preheat: 18 September 2026 (Friday) & 26 September 2026 (Saturday)
Festival: 16 October 2026 (Friday) – 19 October 2026 (Monday)
Preheat:
(09.18 & 09.26): Various Times
Festival:
(2026.10.16): 3:00pm – 7:00pm
(2026.10.17 – 10.19): 11:00am – 7:00pm
TIME: Preheat: (09.18 & 09.26): Various Times Festival: (2026.10.16): 3:00pm – 7:00pm (2026.10.17 – 10.19): 11:00am – 7:00pm PMQ
PMQ
$35 (Early Bird Day Ticket | Online Sale: 2026.09.07 – 09.27)
$45 (Standard Day Ticket | Online Sale: 2026.09.28 – 10.19)
Tasting Set: (Online Sale: 2026.09.07 – 10.15 (6pm))
$110 (Combo A | one Day Ticket + one 2026 Tasting Cup and matching attachable rope strap)
$150 (Combo B | one Day Ticket + one 2026 Tasting Cup and matching attachable rope strap + two tasting coupons)
*Available on a first-come-first served basis while stock lasts.
On-site Ticketing: Limited amount of Day Tickets and Tasting Sets are available for sale on-site during the event on a first-come-first served basis while stock lasts.
Let the Adventure Begin.
Fueled by craftsmanship and creativity, PMQ Coffee Agenda 2026 invites coffee lovers across the city on a brand-new flavor adventure from October 16 to 19. This year, PMQ transforms into an immersive flavor playground where specialty coffee meets design across two floors and four themed experiences. Together with over 50 local and international coffee lifestyle brands, we invite you to awaken your senses, explore courageously, and discover a coffee style that is uniquely yours.
#Personality – Embark on a flavor quest to uncover your coffee personality. Whether you crave the refinement of a pour-over, the bold creativity of a signature drink, or the comforting warmth of a milk coffee, find the brew that speaks to your soul.
#Lifestyle – Immerse in a world where coffee intersects with music, film, design, and craftsmanship. Experience the aesthetics of specialty culture and refuel your everyday life with inspiration.
#Professional – Meet award-winning world baristas alongside Hong Kong’s emerging "Gen C" stars, and witness exciting brewing and latte art showdowns. Elevate your palate alongside world-class baristas and competition judges.
#Journey – Trace coffee's journey from seed to cup. Explore coffee’s global origins, discover local farming stories, and savor distinctive creations at the Roaster Village.
Warm up before the festival with a series of pre-heat events in September. Enjoy an exclusive session with Bavis (WBrC 2026 3rd) and her team as they share insights from the world stage, or sweat it out at our "Coffee Hyrox TASTER" community gathering!
Every cup is an endless expedition. Follow your instincts and craft your own coffee journey.
More event information: https://pmq.hk/X4ZnK
Festival
Participating Units
【Hong Kong-Shenzhen-Macau Coffee Brands】
ABCP, Affee, Black Sugar Coffee, Blossom (HK) x Sherry Selection (TW), Brita, 廿一由八 Cafe Twenty One From Eight, First Glance 初緣, Hare Coffee Roasters (Macau), Hidden Coffee, Holistic Coffee Roastery, Islet Coffee Lab, Kizuna Roastery & Co., Moonary, Mute Roaster (Macau), Number Nine Coffee, Oatly x Artista Perfetto, oma Coffee Roasters, Page Coffee House, Pause It., Ricky Chan, Shu, Sinbad Coffee Roasters, Soulmade (SZ), 2-WayCup x Urban Coffee Roaster
【Overseas Awarded Baristas & Brands】
- Clarimento (Korea) (2023 Korea Coffee Roasting Championship Finalist; 2016 Korea Coffee Roasting Championship 3rd)
- Roosa Jalonen @Special Guests (UK) (2024 UK Barista Championship 1st, 2025 UK Barista Championship 2nd, 2018 Finland Cup Tasters Championship 1st)
- Sherry Hsu @Sherry Selection (TW) (2022 World Brewers Cup 1st, 2019-2020 Taiwan Brewers Cup 1st)
- Tanpong Songpanich (Thailand) @Fika & Co. Cafe (Thailand) (2023 World Coffee in Good Spirits Championship 2nd)
【Gen C: Local Young Talents】
- Gentle Tam (Founder of Soulmade Coffee, 2025 HK Barista Championship 3rd, 2024 HK Barista Championship 5th)
- Pearl Lau (Founder of Moonary Coffee, 2025 HK Barista Championship 4th, 2025 HK Brewers Cup 5th)
- Wilson Chung (Co-founder of Chart Coffee, 2024 HK Barista Championship 2nd, 2024 HK Latte Art Championship 2nd, 2023 HK Brewers Cup 3rd, 2019 HK Siphonist Championship 1st)
【Local Coffee Brands & Roasters】
3by1 Coffee Roastery, Cafeto, Caldera Coffee, IDS coffee roastery, lot19 Coffee Roasters, Moon way, Normally closed, Phoenix Coffee Roastery, roastwork, Third Coffee Roastery, Tri-up
【Lifestyle & Coffee Gadgets】
Fellow by Concept Avenue, LoCoFarms, Midway, WPM
【Food & Beverages】
Big Ma Dim Sum, Cheung Chau Sourdough, Saloon, Triooo Coffee Roastery x SBG Coffee
PMQ Coffee Agenda 2026 | Event Ticketing & Tasting Set
Get ready for a brand-new taste adventure! The much-loved PMQ Coffee Agenda returns with its Tasting Set in a stunning new design, ready to start your coffee exploration journey! Entry tickets and the limited-edition Tasting Set are now available for online pre-sale, with exclusive early bird pricing for a limited time.
Launching in 2026 with three limited-edition colours: Mauve Purple, Midnight Blue and Pear Yellow – a must-have collectible for any coffee enthusiast! The Tasting Cup features a dual-rim design, with one side for savouring the coffee's aroma and the other for experiencing layers of flavour; plus a detachable woven strap for easy carrying, making it lightweight, portable, stylish and practical, so you can enjoy your coffee anytime, anywhere!
Ticketing
| Ticket Type | Price (HKD) | Sales Period | Sales Method | Remarks (Each Day Ticket includes) |
|---|---|---|---|---|
| Early Bird Day Ticket | $35 | 2026.09.07 - 09.27 (Online only) | Coming Soon | One "PMQ Coffee Agenda 2026" entry wristband Early bird tickets are on a first-come-first-served basis |
| Standard Day Ticket | $45 | 2026.09.28 - 10.15 (Online) 2026.10.16 - 10.19 (On-site) |
Coming Soon | One "PMQ Coffee Agenda 2026" entry wristband |
| Tasting Combo A |
$110 | 2026.09.07 - 10.15 (Online) 2026.10.16 - 10.19 (On-site) |
Coming Soon | One "PMQ Coffee Agenda 2026" entry wristband + one 2026 Tasting Cup and matching attachable rope strap |
| Tasting Combo B |
$150 | 2026.09.07 - 10.15 (Online) 2026.10.16 - 10.19 (On-site) |
Coming Soon | One "PMQ Coffee Agenda 2026" entry wristband + one 2026 Tasting Cup and matching attachable rope strap + two tasting coupons |
*Each Day Ticket is valid for single-person entry on the selected date and with same-day re-entry. Please refer to the FAQ for other details.
Programme
| Date | Time | Programme | Description | Veune | RSVP & More Info |
|---|---|---|---|---|---|
| 10.16-19 (Fri-Mon) | Coming Soon | See, Touch, Taste! Multi-sensory Coffee Experience with UCR | Coming Soon | Marketplace, G/F | Coming Soon |
| 10.16-19 (Fri-Mon) | Coming Soon | Roast-Your-Own-Beans with Stronghold | Coming Soon | Marketplace, G/F | Coming Soon |
| 10.16-19 (Fri-Mon) | Coming Soon | Gen C Experience | Coming Soon | Qube, 2/F | Coming Soon |
| 10.16-19 (Fri-Mon) | Coming Soon | Become a Judge: Sensory Workshop | Coming Soon | Qube, 2/F | Coming Soon |
| 10.16-19 (Fri-Mon) | Coming Soon | Champion Spotlight: Tanpong Songpanich | Coming Soon | Qube, 2/F | Coming Soon |
| 10.16-19 (Fri-Mon) | Coming Soon | Roaster Village: Cupping Sessions | Coming Soon | Qube, 2/F | Coming Soon |
Preheat
| Date | Time | Programme & Description | Guests/Tutor | Venue | RSVP & More Info |
|---|---|---|---|---|---|
| 09.18 (Fri) | 7:00pm - 8:00pm | From Gen C to the World Stage: A Brewing Journey with World Finalist Bavis Kwong | Bavis Kwong (2026 World Brewers Cup 3rd Place) and team members | S710, Block A, PMQ (35 Aberdeen Street, Central) | RSVP NOW |
| 09.26 (Sat) | 9:00am - 11:30am | Coffee Hyrox TASTER An ultimate challenge combining HYROX training and coffee walking is coming! |
Din.La.Jor (癲乸咗) | Registration & Bag Drop: H501, Block B, PMQ | Coming Soon |
For more details:
Instagram: @pmqcoffeeagenda
Youtube: www.youtube.com/pmqdesign / PMQ Coffee Agenda