TAV is a short form of “The Absolute Value”. Instead of following the rapidly changing trend, customers express their identity with our brand, TAV acts as a tool of ego-realization for them.
Concurrently, TAV connects two sharp and vivid cultures from Korea and Hong Kong to shorten the gap and bias in fashion. It will target a brand that leads to a new level of satisfaction via state-of-the-art experience to the customers. “Easily Wearable, but elegant and formal” contains the core ethos of TAV.
As a creative director of TAV, Nikki Lee started her fashion business as the first generation of an online shopping mall in Korea, and through working in fashion industries in Hong Kong and Australia, she nurtured her know-how and fashion intuition. Furthermore, through 10 years of living, and studying the diversified trend regarding the different culture and fashion in Hong Kong, she applies the research result on to her brand as her design inspiration.