Loom Loop SS17 New Arrival


1 April 2017 (Saturday) onwards


1:00pm – 8:00pm

Asia/Hong_Kong Loom Loop SS17 New Arrival DATE: 1 April 2017 (Saturday) onwards
TIME: 1:00pm – 8:00pm
S205, Staunton

S205, Staunton


+852 2548 7837

Loom Loop (碌祿) is releasing the latest SS17 collection.

The collection is the modern interpretation of a great Chinese classic “Madam White Snake” (白蛇傳), a love story about a boy called Xu Xian(許仙) and a white snake transformed into a young women called Bai Suzhen(白素貞). However their relationship was prohibited by a Buddhist monk called Fahai(法海). With the help of a green snake, the two finally reunited after years of battle with Fahai.

Inspired by the heroine Bai Suzhen, strong, determined and feminine, the collection features beautiful detailed embroidery, Chinese braid and knots which magnify the brand’s East meets West DNA. Prints are firmly in the frame, they made up of green mamba motifs injected with dashes of raspberry and summer fruits and striking graphic of black and white collage plaids and Chinese knots which represents good fortunate. The palette is clean, crisp and fresh. Silhouettes are given new life with fresh takes on the traditional.

True to Loom Loop’s philosophy the key look is relaxed yet expressive. The use of the most luxury silk in the tailoring adds fluidity to the otherwise clean lines and structured silhouette. In contrast to the statement prints the collection also features pieces crafted in Canton silk, that are minimalist with subtle detailing and block colouring which accentuate the characteristics of this artisan fabric and allows this heritage fabric speaks for itself.

Know more about Loom Loop
Instagram: @loomloop
Wechat official ID: loomloop

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