Products Launch,Promotion

FW17 New Arrial


1 September 2017 (Friday) onwards


1:00pm – 8:00pm

Asia/Hong_Kong FW17 New Arrial DATE: 1 September 2017 (Friday) onwards
TIME: 1:00pm – 8:00pm
S205, Staunton

S205, Staunton


+852 2548 7837

The FW17 collection is inspired by a Chinese legend of a tragic love story, The Weaver Girl and the Cowherd. A love story about a cowherd and a fairy. Their love was not allowed by the Jade Emperor, thus they were banished to opposite sides of the Silver River. Once a year, a group of magpies would form a bridge to reunite the lovers for one day.

This collection, Loom Loop tried to arouse the local childhood memories with the manipulation of the graphic of Vita Chocolate Milk. It features strongly on prints inspired by the story. The colour palette is a juxtaposition of this legend story with navy and dark forest colour. The magpie motif provides a focus on prints; Loom Loop favours both the all in one look in the same print and the mixing of the prints.

Know more about Loom Loop
Instagram: @loomloop
Wechat official ID: loomloop

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