A person from a hundred steps away yells that we should be adventurous but refuses the new idea; whilst another person only fifty steps away calls himself a great thinker – who only sits and thinks without any real action.
We understand very well that realising a new idea actually makes no difference from going for broke on the card game table. It is true that no one can guarantee a win, but at least we can fulfill our curiosity by trying it out. Just like the two hundred and fifty friends who came to PMQ Taste Library during the Easter holiday, under the strong belief of ‘if you never try, you’ll never know’, they were encouraged to combine chocolate and quail eggs or preserved quail eggs to create a real CHOCOEGG in a creative and imaginary food experiment. Now that they tried, they have proof to consolidate or redress the idea of combining chocolate and any kind of egg together…whether it is good or bad; clever or not-very-wise……
They were encouraged to combine chocolate and quail eggs or preserved quail eggs to create a real CHOCOEGG in a creative and imaginary food experiment.
Taste Library asked people to be courageous and to try new ideas in what we called an ‘experiment’; it sounds scary but it was actually under strict control.
We follow our idea of ‘responsible creativity’, which forbids us to waste any food in the name of creation. We made it, we eat it.
And we actually tasted many interesting combinations before we asked people to try it.
CHOCOEGG - Let's try!
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Address: H504, 5/F, Hollywood, PMQ