TATOU was born from the belief that writing is more than an act — it is a way of thinking, feeling, and being. In a world dominated by digital noise, putting pen to paper remains one of the most intimate and enduring forms of self-expression. Every stroke carries intention, every word captures thought, and every page becomes a space where ideas, imagination, and reflection converge.
Writing has always been a way to explore identity and give form to ideas and inspiration. Every mark on the page transforms thought into enduring expression. Echoing Descartes’ timeless legacy, “Cogito, ergo sum” — every written word affirms consciousness and existence. TATOU notebooks are crafted for global minds, serving as instruments for reflection, creation, and insight, where thought, imagination, and inspiration bridge past, present, and future.

Designer’s background

Douglas Poon
Since 2014, fashion and lifestyle designer Douglas Poon has transformed art into wearable expressions. His globally acclaimed work has been showcased in world-class institutions like the V&A Museum and MoMA, featured by high-end retailers worldwide, and inspired a collection with Paul Smith. For Douglas, design is about crafting lasting impressions. His philosophy aligns seamlessly with TATOU, viewing notebooks not just as paper, but as canvases for imagination and companions in the journey of creation.

Woody Chau
Hong Kong-based designer with over a decade of creative experience, Woody Chau seamlessly blends branding, visual communication, industrial design, and UX. His work has earned international accolades, including the Taiwan Golden Pin Design Award and Japan’s TopAwards Asia, with global exhibitions spanning the Singapore National Design Centre and beyond. Driven by the belief that big ideas originate from small thoughts, Woody continuously pushes boundaries to turn imagination into reality.