PMQ Coffee Agenda 2025
Preheat: 27 September 2025 (Saturday) – 11 October 2025 (Saturday)
Festival: 31 October 2025 (Friday) – 2 November 2025 (Sunday)
Preheat (27/9 – 11/10): Various Times
Festival (31/10 – 2/11): 11:00am – 7:00pm
TIME: Preheat (27/9 – 11/10): Various Times Festival (31/10 – 2/11): 11:00am – 7:00pm PMQ
PMQ
10x Together, 10x The Celebration!
Since 2018, PMQ Coffee Agenda has championed local creativity and dedicated itself to elevating the recognition of coffee baristas. Through annual festivals and professional competitions, we have sparked countless collaborations and witnessed the flourishing of specialty coffee culture.
This year, PMQ Coffee Agenda 2025 marks our 10th edition. You are invited to join us for an epic celebration of this shared journey. The festivities begin from late September to early October with a series of preheat events, including the first-ever “Coffee Run & Relay” and the “Hong Kong AeroPress Championship 2025 x The Iron Tongue Hong Kong 2025” coffee competitions!
The ultimate party takes place from October 31 to November 2, bringing together coffee lovers and over 40 local and international brands for three days of nonstop excitement. Local talents take center stage, as award-winning baristas returning from overseas team up with rising stars “Gen C” and independent brands to lead Hong Kong’s coffee movement. Meet the world champion by joining an immersive “Omakafé” experience, as well as tasting sessions and workshops that offer extraordinary coffee moments.
With an exciting lineup of programmes, live DJs, stage games and the “Hong Kong Barista Championship 2025,” there is something for everyone. Lastly, don’t miss the “Tasting Set”, a beloved limited-edition souvenir that is back with a fresh look.
Now raise your cups and cheer with us!
Festival
Participating Units
【Local Champions】
Chloe Lai (2023 Hong Kong Coffee in Good Spirits Championship 1st), Eric So (2024 Hong Kong Brewers Cup 1st), Keith Tse (Hong Kong Latte Art Championship 1st (Muliple Years), Kwan Lam (2024 Hong Kong Latte Art Championship 1st), Sofie Chan (2025 World & Hong Kong Siphonist Championship 1st), Timmy Lam (2019 Hong Kong Coffee in Good Spirits Championship 1st), Zenki Ho (2023 Hong Kong Brewers Cup 1st)
【Gen C: Local Young Talents】
Bavis Kwong (2025 Hong Kong Brewers Cup 1st), Penny Pang (2023 Hong Kong Barista Championship 1st), Ricky Chan (2025 Hong Kong Coffee in Good Spirits Championship 1st)
【Overseas Champions & Brands】
Archers (Dubai) x Frederick Bejo (2024 UAE Brewers Cup 1st) x Charity Cheung (2022, 2024 French Brewers Cup 1st), Edmond Keung (2019 Canadian Brewers Cup 2nd) x Moving Coffee Roastery (Vancouver), Matt Winton (2021 World Brewers Cup 1st) & Sierra Yeo (2022 UK Brewers Cup Champion 1st) x Rose Coffee Roasters (Zurich), Mikael Jasin (2024 World Barista Championship 1st) & Georgius Audrey Teja (2025 World Coffee in Good Spirits Championship 1st) x Omakafé (Jakarta), Zenki Ho (2023 Hong Kong Brewers Cup 1st) x Moonshine Coffee (Taipei)
【Local Coffee Brands & Roasters】
Brita x Fox Coffee, BUFFEE, Coffee Galaxy, Crew, Hara Kako, Islet Coffee Lab x Midnight Bread Club, Lazzy Project, Moon way Coffee x Relax Coffee, Oatly x Stone Coffee, Orli Coffeeworks, Page Common Coffee House, Puer No Stone Coffee, Ramie Coffee & Chocolate, Return Coffee, roastwork, Slok Chocolate x OneThird Coffee Roasters, Silver Lining Coffee Workshop, Sipper Coffee, Smoky Shark, Stories Coffee x Kung Lee Sugarcane Juice, Third Coffee Roastery, Three by One Coffee Roastery, Urban Coffee Roaster x Tankyu Distillery, WPM x Liwei, Yoi Coffee Bakery
【Food & Beverages】
Amaze Dumplings, Explicit Spices, Formless Daily x A Day We11 Spent, LoCoFARMS, TEEMTONEfai
【Lifestyle & Coffee Gadgets】
Fellow x Concept Avenue, momogawanou
Programme
| Date | Time | Programme | Description | Veune | RSVP & More Info |
|---|---|---|---|---|---|
| 10.31-11.2 (Fri – Sun) | 1:30 – 2:15pm / 3:00 – 3:45pm / 4:30 – 5:15pm | Omakafé with World Champion Mikael Jasin | An exclusive “Omakafé” experience where the World Barista Champion handcrafts a series of specialty coffees and beverages just for you. | PMQ Taste Library, H504, Block B | https://pmq.hk/PtjNW FULL |
| 10.31-11.2 (Fri – Sun) | 11:30am – 12:15pm / 12:45 – 1:30pm / 2:00 – 2:45pm | 3x The Surprise: Gen C Coffee Experience | Hong Kong’s next-generation coffee talents showcase three expressions: pour-over, coffee cocktail, and espresso. | Courtyard, G/F | https://pmq.hk/uhCj9 |
| 10.31-11.2 (Fri – Sun) | 3:30 – 4:00pm / 4:30 – 5:00pm / 5:30 – 6:00pm | Become a Judge: Sensory Experience | Step into the judge’s seat and learn how to evaluate coffee like a pro under the guidance of a certified World Coffee Championships judge. | Courtyard, G/F | https://pmq.hk/BhQrt |
| 10.31-11.2 (Fri – Sun) | 12:30 – 1:00pm | Coffee Tour | Discover highlighted brands and taste unique coffee flavours. | Courtyard & Marketplace, G/F | https://pmq.hk/utFRZ |
| 10.31 (Fri) | 3:00 – 4:30pm | The Future of Coffee: Sustainable Farming | Pioneers championing sustainable coffee cultivation in Hong Kong share firsthand experiences and challenges of growing coffee. | S710-711, Block A | https://pmq.hk/t8Iag FULL |
| 10.31 (Fri) | 5:30 – 6:30pm | Meet The World Champion Sofie Chan: Taste the Best Siphon Coffee | Experience the art of siphon coffee and learn about the world champion’s journey from local competitions to the global stage. Tasting included! | PMQ Taste Library, H503, Block B | https://pmq.hk/DpkPA FULL |
| 11.1 (Sat) | 3:00 – 4:30pm | The Art Of Opening A Coffee Shop: Branding and Marketing Stories | Dive into the art of building a remarkable coffee brand, from visual identity to branding and marketing strategies. | S710-711, Block A | https://pmq.hk/ffBxn FULL |
| 11.1 (Sat) | 5:30 – 6:30pm | Sunset Jazz Kissa | Enjoy hand-brewed specialty coffee and light bites while listening to a curated selection of jazz vinyl records. | PMQ Taste Library, H504, Block B | https://pmq.hk/uyQpQ FULL |
| 11.2 (Sun) | 11:00 – 12:30pm | Brewing Masterclass with French Champion Charity Cheung | Two-time French champion demonstrates her award-winning techniques and shares insights on how water quality transforms flavor. | PMQ Taste Library, H503, Block B | https://pmq.hk/cedeD FULL |
| 11.2 (Sun) | 3:00 – 4:30pm | Meet the World Champion Matt Winton: Sharing & Cupping of Competition Coffee | 2021 WBrC champion shares his brewing experiences and offers an exclusive cupping session of competition coffees. | S710-711, Block A | https://pmq.hk/GTsvM |
Stage Activities
Don’t miss out on a series of stage activities, including coffee battles, games and DJ performances!
| Date | Time & Programme | Veune |
|---|---|---|
| 10.31 (Fri) | 12:00-4:00pm – Latte Art Battle: Liwei x Ringo x WPM 4:30-6:30pm – DJ Performance (Jovian) |
Marketplace & Courtyard, G/F |
| 11.1 (Sat) | 1:00-1:30pm / 3:00-3:30pm – Brita – Water Tasting Game 4:30-6:30pm – DJ Performance (Lili Forest) |
Marketplace & Courtyard, G/F |
| 11.2 (Sun) | 1:00-1:30pm / 3:00-3:30pm – Master of Sensory: Flavours Flight — Brewed Equal by Fellow Aiden 4:30-6:30pm – DJ Performance (Zora Chan) |
Marketplace & Courtyard, G/F |
PMQ Coffee Agenda 2025 Tasting Set
Celebrating its 10th gathering, PMQ Coffee Agenda is bringing back the popular Tasting Set with a fresh look! The 2025 limited-edition Tasting Cup design comes in Indigo and Dusty Pink, perfect for you to enjoy it with your coffee buddy and to add to your collection.
| Online Presale (Completed) | Price | Collection Date | Collection Time | Collection Venue | Purchase & Learn More |
|---|---|---|---|---|---|
| 10.10 - 10.24 | HK$160 (includes a limited edition Tasting Cup, a matching attachable rope strap and one tasting coupon which includes 4 beverages (around 50ml each) for redemption |
2025.10.31 - 11.12 (Fri - Sun) | 11:30am - 6:30pm | Event Reception, Courtyard, G/F | https://pmq.hk/KieX3 |
2025 Hong Kong Barista Championship
- Date: 10.30 (Thu) - 2025.11.2 (Sun)
- Time: 10am - 6pm (The competition schedules are subject to change without prior notice.)
- Venue: Qube, 2/F, Block A
- Presented by: Hong Kong Specialty Coffee Association (HKSCA)
- RSVP: https://pmq.hk/j7K5k
Preheat (Completed)
| Date | Time | Programme | Venue | Description | RSVP |
|---|---|---|---|---|---|
| 9.27-9.28 (Sat-Sun) | 9:00am-7:00pm | Hong Kong AeroPress Championship 2025 x The Iron Tongue Hong Kong 2025 | Qube, 2/F, Block A | Watch AeroPress enthusiasts and Iron Tongue master tasters compete in this special event collaboration. | https://pmq.hk/8LAz4 |
| 9.27 (Sat) | 8:30-11:00am | Coffee Run & Relay | Registration & Bag Drop: H501, Block B | A morning run combined with coffee and fitness games to fuel your day with energy and a sense of community. | https://pmq.hk/o2JVs |
| 10.11 (Sat) | 2:00-3:30pm / 4:00-5:30pm | Room For Two: Coffee Galaxy x Puer No Stone Coffee Yunnan Coffee Tasting | PMQ Taste Library, H504, Block B | Hear stories behind Yunnan’s thriving coffee farming scene and taste rare local varieties to experience what makes Yunnan coffee truly special. | https://pmq.hk/EHLyo |
For more details:
Instagram: @pmqcoffeeagenda
Youtube: www.youtube.com/pmqdesign/ PMQ Coffee Agenda