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Rice is a staple in much of Asia and represents a shared food culture. Although there is only one species of rice, many varieties that look slightly different do exist and are grown in various regions. For this edition of Found MUJI. we visited the markets and food stalls of Vietnam and Thailand to get a better understanding of their food cultures. There we found different forms of rice products such as noodles and rice cakes from each region.
In addition to seeing the culture of rice in Vietnamese markets and Thai food stalls, there was a sense of closeness in the relationship between the vendors and shoppers — a feeling that modem societies seem to have lost somewhat in their search for convenience: whether it is purchasing farm-fresh ingredients at a traditional market, or when eating at a food stall that offers only a single, perfectly prepared type of dish. The feeling also comes with conversations in tea shops on the sidewalk.
There are probably many things we can learn from such open and diverse street food cultures.
Know more about Found MUJI
Website: www.muji.com/hk-en / www.muji.com.hk/campaign/foundmuji_20140930/en/muji_am_2019.html