WE ARE A STORE SELLING PRODUCTS THROUGH STORIES
We are a local creative team that has built some brands’ trust in us over the past few years with creative projects.
SUGARCOATSTORE was opened to have a better platform to tell stories for their brand.
/ EAT BITTER, TASTE SWEET
SUGARCOAT is a creative studio that integrates “advertising” and “mass media”. The creative team consists of elite from Hong Kong and Taiwan, involving in advertising, design, and online media aspects. With storytelling as the core element, SUGARCOAT produces in-depth interviews and large-scale projects, bringing unique visual imagery, combining pop culture / contemporary art / fashion & music / commercial brands & products to provide insightful content for the public.
Based on the popular vest style of the grn outdoor brand – “TEBURA VEST”, it is made of “64 blended fabric (Rokuyon Kurosu)”, which was developed by grn outdoor and reproduces the outdoor functional style of the 1970s. It is a fabric made of cotton yarn mixed with horizontal nylon. , not only retains the comfortable feel of cotton, but also greatly improves the overall anti-splashing and anti-fouling performance after the fabric is treated with Teflon coating.
The classic Brawson jacket version combines the features and functions of tooling, military uniforms and hunting vests. The Bi-Swing Back ribbon-cutting design and sewing method details are reproduced to give the arms more room to stretch when working outdoors. At the same time increase the visual hierarchy.
Continuing the Urban Outdoor craze, FILTER017 this time integrates the outdoor functional clothing of the 1970s, and re-developed and improved the “60/40″ blended fabric made of 60% vertical cotton yarn mixed with 40% horizontal nylon. In addition to retaining the skin-friendly and breathable characteristics of cotton, the environmentally-certified Teflon EcoElite™ Teflon coating greatly enhances the cap’s water-repellent and stain-resistant properties.
The lightweight PP plastic material is used. In addition to retaining the original convenience and functionality of the folding box, it also adds a side-opening box design. Even if multiple storage boxes are stacked and combined, items can be easily collected without moving.
The waxed canvas series is made of army green and thick cotton canvas. The surface is covered with oil wax, which can prevent water penetration in a short time, and is more durable than ordinary cotton canvas.
Continuing the high-profile “Yama Style Mountain Style”, a decorative pennant rope with a strong American, outdoor and retro atmosphere is launched.