Isatisse is an illustration and fashion brand founded by Isabel Tong with the brand’s vision “Happiness is right here, right now, anytime you want it.” and mission “Embrace the beauty and joy amidst our stressful life.” The brand offers a wide variety of products, namely, clothing, fashion accessories, stationery, soft furnishings, and art pieces.

Isabel has established Isatisse Studio and has organised various workshops collaborated with different parties, including HKDA NO KIDDING Design Thinking Workshop, Today at APPLE Caricature Art Lab, Eslite HK Creative Tote Bag DIY Workshop, and Creative GO CSI workshop for DIY Creative Sneakers. Currently, her workshops include: Nagomi Soft Pastel Art, Creative Sneakers and Caricature Drawing.

DESIGNER’S BACKGROUND

Isabel Tong has shown great interest in fashion design and illustration at an early age. After winning the Avant Garde Group and the Most Innovative Award in HKYDC, she started her career as a sportswear designer. Isabel became an illustrator and found her fashion and illustration brand ISATISSE a few years after she graduated in Master of Design Strategies at the HK POLYU in 2013. To convey her love of color and carefree spirit, she uses bold color combinations and freestyle strokes in her illustrations and design. Most illustrations reflect the happenings around Isabel and her friends, or the fantasies she dares not to try in real life.