BOILERPLATE | CLASSICS ANEW
Launched in 2013, Classics Anew is a ready-to-wear womenswear label created by acclaimed designer Janko Lam. Blending traditional Chinese aesthetics with contemporary elements, Lam seeks to preserve and reimagine vintage fashion for a new generation. Made with fabrics such as organic cotton, linen, denim, and silk, Classics Anew designs are grounded in a philosophy of sustainability and wearability. Lam is the founder of Classics Anew Academy—a school that teaches traditional Chinese design techniques. www.classicsanew.com
BRAND PROFILE | CLASSICS ANEW
Modern simplicity meets a beautiful and rich heritage in womenswear designs that breathe new life into a bygone era of oriental romanticism. From mandarin collars and cuffs to cheongsam silhouettes and knot buttons, each piece is a celebration of the traditional details that have shaped the history of Chinese costumes and fashion. Where clothing was once a showcase of artistry, its majesty is preserved through uniquely casual couture.
Organic cotton, linen, denim, and silk in neutral hues are woven and shaped into designs crafted for everyday comfort, with edgy details and embellishments that inspire each wearer to personalise, accessorise and explore their individual sense of style. With the same consideration and thoughtfulness of tailors of the past, each design is made to endure, using materials and techniques that value sustainability and embrace an eco-friendly philosophy.
Fashion designer Janko Lam started her career creating traditional Chinese costumes for stage and drama productions. While backstage, she learned techniques first-hand, and was inspired by the heritage and history of Chinese fashion. Her passion for preserving and promoting the art of vintage Chinese clothing has shaped her journey. Seeking to bring a nostalgic and romantic era of Chinese design into the world of modern fashion, she stepped into the spotlight as a designer in her own right and founded label Classics Anew in 2014.
As a recipient of the Eco-Chic Design Award from Redress, and following a subsequent collaboration with Esprit, Lam focused on sustainable fashion. This has seen her designs showcased in exhibitions around the world, with one showpiece part of a permanent collection at the Hong Kong Heritage Museum.
Her elegant reinterpretation of the cheongsam, using recycled fabric, shaped Lam’s reputation in the industry. She continues to share and promote the culture and knowledge of cheongsam around the world, and, through her devotion to oriental fashion design, continues to elevate Chinese fashion heritage today.